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Dear colleague,
join us for the upcoming MUES seminars. All seminars are conducted in English and are comprised of a 50-minute presentation followed by a 10-minute discussion session. These seminars are open to the public, and we warmly welcome spontaneous attendance. If you would like to have a bilateral conversation with any of our guests, join us for lunch, or attend the dinner with guests, please let us know in advance.
With best wishes,
MUES team
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Internal Research Seminar - Business & Management | 20 May - 12:00 PM | Academic Club | Eva Švandová and Mikhail Monashev | Department of Business Management
Strategy Configurations for Balanced Growth in Resource-Constrained Cleantech Start-ups
Our cleantech startup strategy research examines how cleantech start-ups cope with resource constraints while pursuing both economic and environmental objectives. We focus on how firms can achieve balanced growth without mission drift. Building on bricolage theory, we conceptualize firms’ responses as configurations of hybrid harvesting strategies, including partnerships, networking, local resource utilisation, customer empowerment, and inclusive employment. Using fuzzy-set Qualitative Comparative Analysis (fsQCA) on data from a questionnaire survey and qualitative interviews with cleantech start-ups, we explore how different strategy configurations perform under varying resource constraints. The research is conducted within the project “Resilience and impact of clean-tech start-ups in Bavaria and the Czech Republic” in collaboration with the Technical University of Munich. Preliminary findings suggest multiple pathways to balanced growth, but also configurations associated with mission drift, indicating that outcomes depend on both strategy combinations and the context in which they are applied.
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Research Seminar - Business & Management, Health Economics | 25 May - 3:00 PM | Hybrid meeting room | Joshua Yudkin | Personal website | Texas A&M University
Role of and opportunities for nudges in managing chronic disease
This talk explores how implementation science and behavioral nudges can drive the successful design, adoption, and impact of digital health interventions for chronic disease management. Using the pediatric obesity pandemic as a focal point, we examine a novel eHealth solution launched within a major US safety-net hospital system for families with children ages 6–12 diagnosed with overweight or obesity. Key theoretical frameworks and evidence-based practices will be introduced alongside practical methodological considerations. The case study invites the audience to critically engage with real-world challenges—highlighting how behavioral insights, technology, and context-sensitive methods intersect to shape research outcomes, patient care experiences, and broader societal wellbeing. Participants will gain actionable strategies for integrating behavioral economics and scientific rigor into digital health, with lessons applicable to business, marketing, and health innovation. This event is both online and in person. Join the Teams meeting
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