10 Dec
12:00
Where Do Retail Chains Choose to Locate? The Spatial Logic of National and Multinational Grocery Retail
This study explores the spatial logic behind the distribution of grocery retail chains in urban environments, with a particular focus on spatial clustering, accessibility, and the structural influence of the street network. Using Brno, Czech Republic, as a case study, the research examines the location patterns of national and multinational grocery chains through Geographic Information Systems and advanced spatial analytical methods. The findings demonstrate that grocery stores exhibit significant clustering shaped by population density and the urban structure. Clear differences in spatial organisation emerge: national chains are primarily concentrated in central and inner-city neighbourhoods, while multinational chains display a broader spatial reach, particularly along highly connected transportation corridors. Multinational stores also show a stronger dependence on street network centrality, highlighting the role of urban connectivity and mobility flows in their location strategies. The study contributes to a deeper understanding of urban retail dynamics and offers insights for municipal planning, retail development, and commercial investment decisions.